Paid Media
Paid media management for Meta, Google and YouTube
Paid media that scales on unit economics, not platform metrics.
We deploy conversion-focused acquisition campaigns across high-intent search and social channels. By aligning bid structures directly with unit economics, we scale volume profitably without inflating your customer acquisition cost (CAC).
- Meta Ads
- Google Ads
- Performance Max
- YouTube
Our approach
Managed against revenue, not cost per lead
Most ad accounts are optimized for the number the platform shows: cost per lead, cost per click, platform ROAS. Those numbers are easy to improve and easy to misread. A cheap lead that never books is the most expensive lead you buy.
We connect your ad accounts to the revenue in your CRM or store, then manage every campaign against what actually closed. In one aesthetic surgery engagement that meant discovering that campaigns for one procedure were converting as larger procedures after consultation, a result cost-per-lead reporting would have cut.
Meta and Google, run as one system
Meta creates demand; Google captures it. We run both together so budget moves to where the next customer is cheapest to win, whether that is Facebook and Instagram, Search, Performance Max or YouTube.
We test structures instead of assuming them: Performance Max against Search, broad against interest targeting, new offers against proven ones. Each test is judged on revenue, and the winners get the budget.
Scaling with discipline
Raising budget is only worth it when results hold. We set targets against your margins, scale when the data supports it, and tell you plainly when it doesn’t. That is how a luxury jewelry brand grew from $40K to $180K in monthly revenue at a 7.4x blended ROAS.
What’s included
Everything it takes to run paid as a system.
- 01
Campaign architecture
Account and campaign structure built around your offers, margins and buying cycle.
- 02
Bid and budget structure
Bids and budget allocation set against net margin thresholds, not platform targets.
- 03
Creative testing
A steady cadence of new concepts, with budget moved behind the winners.
- 04
Server-side tracking
Conversions API (CAPI) wiring so the platforms optimize on real outcomes.
- 05
Weekly performance review
Spend, leads and revenue reviewed every week, with clear next moves.
- 06
Revenue reporting
Results reported against revenue in your CRM, not platform estimates.
How it works
Four steps, one system.
01
Audit
We audit your conversion paths, campaign structures, and tracking setups to pinpoint immediate revenue leaks.
02
Strategy
We build a concrete performance playbook mapping out landing page designs, ad budget distributions, and creative concepts.
03
Build
We construct your campaign architecture, code custom landing pages, and wire server-side conversion tracking scripts.
04
Scale
We launch campaigns, review data weekly, scale budgets behind winning creative, and optimize funnels to compound returns.
Who we work with
Built for businesses where every lead has a real dollar value.
Plastic Surgery & Med Spas
Aesthetic practices where the real value of a lead is decided in consultation, so tracking has to follow it to the procedure.
See the case study →Healthcare Practices
Clinics and private practices that need booked appointments from patients who show up, not just form fills.
E-commerce & Luxury DTC
Brands selling considered, higher-ticket products where trust and creative carry the sale.
See the case study →Coaches & Course Creators
Webinar, application and call-booking funnels where lead quality decides whether ad spend pays back.
Public Adjusters
High-value claims where the right lead is worth far more than its cost, and speed to lead decides who gets the case.
Local Service Businesses
Owner-led SMBs that need a steady flow of qualified calls and bookings they can trace back to spend.
Is this a fit?
Signs you need this.
- You spend on Meta or Google but cannot tie spend to revenue.
- Cost per lead looks fine, but too few leads turn into customers.
- Scaling budget raises your CAC faster than it raises revenue.
- Your ad accounts, landing pages and CRM do not share clean data.
Sound familiar? We’ll find where revenue is leaking.
Book A Revenue Systems AuditProof
In practice.
Case Study 01 · Aesthetic Surgery
Multi-Location Plastic Surgery Practice
$951,600
Recorded Revenue
$171,632 in media turned into $951,600 in recorded revenue, with every stage tracked from lead to surgical case.
Read the case studyCase Study 02 · Fine Jewelry E-commerce
Luxury Jewelry Brand
$180K
Monthly Revenue
Rebuilding paid acquisition around founder-led storytelling and rapid creative testing scales monthly revenues to $180K at a 7.4x return.
Read the case studyFAQ
Questions, answered.
Which ad platforms do you manage?
Meta (Facebook and Instagram), Google Ads including Search and Performance Max, and YouTube, run as one system with your landing pages and CRM.
How do you measure success?
Against revenue. We reconcile your CRM or store data with platform spend, so decisions are made on what closed, not what the ad platform reports.
Do you set up conversion tracking?
Yes. We wire server-side conversion tracking (CAPI) so platforms optimize on accurate data, and we reconcile results against your CRM.
Who will actually run our account?
A senior operator. The person who audits your funnel is the person who runs your campaigns, with weekly check-ins so you always know what changed and why.
How quickly will we see results?
The first weeks go to the audit, tracking and rebuilding what’s leaking, so early signal usually shows inside the first month. Scaling follows the data. In our jewelry case study, sales picked up in the second month and held.
How much does it cost?
Every engagement is scoped to your goals, channels and ad spend, so we don’t publish a rate card. We walk through pricing on the audit call, once we know what the work actually involves.
Book A Revenue Systems Audit
We’ll review your acquisition system and identify your biggest growth bottlenecks.
Book A Revenue Systems Audit